About Advertising

“No, it’s not advertising; it’s mind control”
― Bangambiki Habyarimana, Book of Wisdom

I’ve to confess that I didn’t think much about what I was capturing when I clicked this image. When I started processing the image I felt overwhelmed by the number of things, billboards, signs, commercials, etc. to the point that I thought twice before I publish it.

Then, when I finally published the image, one of my followers in Instagram said that this photo for him represented “ the irreverent and inconsiderate reality of advertising in our lives”, and yes, I totally agree with him on that. I believe that in general, most people live without realizing the omnipresence of advertising turning into an addictive attraction that looms over them.

This image, captured in Times Square — probably the busiest street in the world — seems to remind us that advertisers are everywhere, ready to make us believe that everything we need is for sale, that we’ll find happiness in consumerism, and most important, for them obviously, that we’re not good enough as we are, therefore we have to buy, wear, eat, consume their products to aspire to be part of that elite suggested — in a subtle way a few times, and in brutal, noisy way most of the times — by the advertiser.

I do appreciate your comments and suggestions. If you are interested in silver gelatin limited edition prints of my photos, please don’t hesitate to contact me to enrique.pelaez.houston@gmail.com

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