We live in an age when the traditional great subjects – the human form, the landscape, even newer traditions such as abstract expressionism – are daily devalued by commercial art”. — Andy Warhol
Wharhol is probably the most prominent figure of the so-called Pop Art movement in the United States. Wharhol’s works sell at stratospheric dollar amounts not just today, but even when he was still alive. He mastered the blending of artistic expression, advertising, celebrity cult, and more traits of his controvert personality that made him a success in all aspects during his life-time.
In Wharhol’s book “The Philosophy of Andy Wharhol: From A to B and back again” he stated “You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.” This sounds like a very egalitarian though, probably too corny for Wharhol, that in the opinion of experts on Art, what he was really looking for is to use this simple representations of common objects to set him apart from the Abstract Expressionist movement of that time, which he probably didn’t achieve with this first attempt with Coca Cola, but he definitely achieved it when he released his Campbells Soup series. However, Coke was the start of his strategy.
This image is a humble tribute to Andy Wharhol, an artist that has inspired multiple other people like me among them.
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